When building a website for your dental practice, it’s important to focus on dental SEO as much as possible. Doing this will ensure that people can find your website using the most popular search engines. After all, if your website doesn’t rank high in search results, people won’t be able to find your site to utilize your services. It’s vital that your site appear on at least the top three pages of search results, otherwise you could kiss your opportunity of getting new clients this way goodbye.
What you may not have, however, is connectivity through social network sites. It might seem strange to utilize social media for a dental practice, but in this day and age you have to do it. It’s the only way to ensure you’re truly connecting with potential clients and your target market. It’s an excellent way to maintain reputation in your community.
So how do you accomplish this? It’s actually quite simple. The homepage of your website should directly link to several social media sites. Specifically, you should link to Facebook and Twitter primarily, though other sites like Tumblr and Pinterest can be useful as well.
You will, of course, need accounts on the social media sites through which potential customers can get in touch with you. The key here is to actually be interactive with people. If they ask questions, answer them. If they offer suggestions, be gracious. This is a way to be personable and show that there are real people behind your company.
So now that you know social media is vital in order for your dental practice to thrive online, you might be wondering what this has to do with SEO. When putting together a website and optimizing it for the web, you need to think about what the search engines see. This means you need to work to make the site easy to find so that it ranks high on the search engines.
For dental SEO, you actually need to social network. Otherwise, search engines won’t be able to find your site. Sites like Google use social networking information now to determine rank. Sure, it wasn’t always this way but now that social media has taken over everything, you need to include it into consideration when both building and promoting a website. Since there’re so many dental practice websites out there already, you need to set yourself apart. Committing to social media is just the way to do that.